12d • General discussion
People Need Your Help
“The family market, traditionally served by generalists, is a neglected market,” stated Christian McGuire, Quebec Regional Vice-President of PPI, at the Life and Health insurance Congress, held on November 18, 2025, in Montreal.
The numbers speak for themselves: in a recent survey by LIMRA and Life Happens, 21% of Canadians said they did not have life insurance but needed it, while 10% indicated they had some but needed more. The need for life insurance therefore concerns 31% of the population, or approximately 8 million people, noted the panelist at the discussion entitled Declining Policy Sales: Encouraging Solutions. And this figure is expected to exceed 10 million people by 2043, according to demographic projections.
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People Need Your Help
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