Google Local Services Ads for Realtors ROCK (NOT Google Ads)

I'm not one for ad spend just to get crappy leads that require a ton of follow up to convert 2%. That's what most agent spending money on ads are doing. That's not my style... call me lazy, but I like to put content out there that allows my ideal clients to find me and get to know me and give them the opportunity to reach out to work with me.

But I do ONE type of ad spend at the moment, and that's Google Local Services Ads. This is NOT google ads.

Here's the beauty of Google Local Services Ads:

You show up in searches as "Google Verified" or "Google Screened" when someone searches for a real estate agent in your area
You ONLY pay when they call/contact you
You ONLY pay for legitimate leads - if another business calls, or if you don't serve that job, or if they aren't actually a legitimate home buyer or seller, you can dispute the lead and get a credit back
The costs will vary, but we are currently paying about $50 a lead
These are HIGH INTENT leads that want to buy or sell and usually very soon!

We have multiple under contract since we started this about 3 months ago. It's the only ad spend I've done to date (though I'm looking into retargeting with YouTube/Facebook/Google soon).

Here's how it works:

Get reviews on your Google My Business Profile
Make this your primary platform for reviews and a few dozen 5-star reviews
Appy for a Local Services Ads Account
You'll need your liability insurance and license credentials for you and any teammates
Wait about a week for the approval to go through
Set your budget - recommend starting with "maximize leads" bidding and under $200 a week
Set your jobs served - this is key! Don't allow anything to be selected that you won't do (rentals, property management, foreclosures, etc.)
ANSWER THE PHONE when the calls roll in! You won't know whether they are from google, they will come in directly from the prospect's number.

Plop your questions below!

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