Jul 21 (edited) • The Billion Dollar CD Trick
What Every Marketer Can Steal Today... 8
The CDs are gone.
But the brilliance behind them still works.
Here are the timeless lessons you can steal today...
- Curiosity beats explanation
- Free trials > hard selling
- Lifetime value justifies bigger bets
- Go where your customers are—not where your competitors are
- Make it easy to say “yes”
- Be physical when everyone else is digital
- Obsess over removing every barrier to trying
This wasn’t about internet access. It was about how people make decisions.
Email marketing lets you use nearly every one of these tactics—on your terms, with your own list.
Which of AOL’s lessons do you want to test in your business this week?
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What Every Marketer Can Steal Today... 8
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