Jul 21 (edited) • The Billion Dollar CD Trick
The War for the Internet – AOL vs Microsoft... 5
When Microsoft realized AOL was winning the internet, they decided to crush them.
Their weapon? Windows.They bundled MSN into every PC they shipped.
That gave them instant access to millions of homes without mailing a single CD.
It should’ve destroyed AOL.
Instead… AOL got creative.
They...
- Paid Dell, Compaq, HP, and Gateway to include AOL instead
- Flooded stores with AOL displays
- Built friendlier branding and easier setup
- Focused on chat rooms, community, and emotional experience
They didn’t try to out-tech Microsoft.They out-loved them.
And they won—because AOL was built for people, not just power users.
You don’t need the biggest platform. You don’t need the lowest price. If you make things easier, friendlier, and more human—you win.
What’s one thing you do that feels easier or more welcoming than your competitors?
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The War for the Internet – AOL vs Microsoft... 5
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