Jul 21 (edited) • The Billion Dollar CD Trick
Marketing in Cereal Boxes and Freezers... 6
AOL didn’t just rely on mail.
They embedded themselves into everyday life:
- Cereal boxes
- Airline meals
- Omaha Steaks (they tested CDs that could survive freezing!)
- Blockbuster Video rentals
- Magazine inserts in everything from cooking to car magazines
This was omnichannel marketing before that term even existed.
They didn’t just think outside the box. They got inside every box they could find.
And each time, they tested what worked best—colors, placement, language, bonuses.
They turned America into one giant experiment in customer acquisition.
Where else could you show up that your competitors would never think to try?
Name one unconventional idea or partnership you’ve considered (even if it sounds crazy). Let’s brainstorm!
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Marketing in Cereal Boxes and Freezers... 6
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