Jul 21 (edited) • The Billion Dollar CD Trick
How a $35 Gamble Built a $200 Billion Company... 4
AOL built their entire growth engine on a single, beautiful equation...
Spend $35 to get one customerThat customer sticks around for 25 monthsThat customer brings in $350Profit: 10X return
While their competitors were terrified of losing money, AOL invested boldly—and it paid off in a massive way.
📈 The results...
- 1992: 200,000 subscribers
- 1996: 6 million
- 2000: 25 million
Their market value went from $70 million to $200 billion in just 8 years.
And this wasn’t a fluke. At peak, they were acquiring one new subscriber every 6 seconds.
This wasn’t a lucky viral hit. It was a system. A machine.
If you knew your average customer would bring in $300, would you still be afraid to spend $35 to get them?
What would change in your business if you were confident each customer was worth $300 or more?
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How a $35 Gamble Built a $200 Billion Company... 4
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