1. A product people can’t keep to themselves - something they’ll buy again or rave about to mates, creating built-in word-of-mouth
2. A dialed-in sales machine - ads that actually turn $1 into $3+ (ROAS) with constant testing and optimisation.
3. A retention engine - email/SMS flows that pull in reviews, upsells and keep your brand top of mind.
4. A community moat - FB groups, Skool, Discord - give customers a place to belong, not just buy.
5. Strong unit economics - healthy profit margins & cash flow so you’re not scaling broke. Lots of brands burn out because every extra sale actually loses them money.