22h • 🏆 Wins
WHEN “BROKEN” WATCHES STOP THE SCROLL. ⌚🔥
Srishti Ramprashad’s reel on watches that look broken but are actually designed that way crossed 88,300 views.
From the Franck Muller Secret Hours and Crazy Hours to the Zenith El Primero and Cartier Crash, the reel used one simple curiosity gap:
“Wait… why does this watch look broken?”
We helped shape the content around unusual watch details, a strong listicle format, and hooks that made people want to stay till the end.
The result? 88.3K views.
Proof that even a niche like watches can become highly shareable when the storytelling makes people curious.
Another win for Srishti. Another reminder that niche content doesn’t have to feel niche. 🚀
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WHEN “BROKEN” WATCHES STOP THE SCROLL. ⌚🔥
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