A 19 Million Dollar Marketing Reminder from Mr. West...

Just a funny thought I wanted to share about one of the biggest creators/influences - Mr. Controversial aka Mr.West aka Ye aka Yeezy (Not sure what we are calling him anymore tbh)

Pretty much Kanye used a very simple Advertising technique which caused his promo to do $19.3M on the first day of launch.

This same technique helped him STAND OUT in a SEA of competitors aiming for the same wallets.

That simple technique is known as Contrarian Positioning. When your competition and everyone else in the market is going right, you go LEFT.

This will ensure you stand out.

P.s. for the ROAS nerds.. He spent about $7M on the spot so the ROAS is around 2.7x

P.P.S - Who else blew up their budget like Kanye & had to shoot on their phones? 😅

I shoot content on my phone

I have a professional camera setup

I hire a videographer to record me

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