4. Modesty and Discretion:
๐ General gift-giving: Givers may openly show enthusiasm and pride in their chosen gift.
๐ Japanese custom: In Japan, humility is vital.
Givers often downplay the significance of the gift, saying things like "ใคใพใใชใใใฎใงใใ" ("tsumaranai mono desu ga"), meaning "This is just a small thing, but please accept it."
We say that even the gift is not just a tiny thing. ๐คฃ
This is done to show modesty and politeness.