4d • General discussion
Sell the outcome not the product
I want to give you a clear example of what I mean by “sell the outcome, not the product.”
Every product you offer should solve a real problem for your buyer. Instead of focusing on claims like “make $1,000 a week with SWC,” show them the life they could create—the freedom, confidence, and possibilities beyond just income.
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Sell the outcome not the product
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