4d • 💬 General Discussion
Google is no longer the only place that decides if your business gets recommended.
This came up on our live call last week, and it's one of the most important shifts happening in search right now.
Here's what's changing.
When someone opens ChatGPT or Perplexity and asks for a recommendation, those tools don't just crawl your website. They pull from everywhere. Reddit threads, YouTube videos, blog mentions, social media profiles, directory listings, anywhere your business name and expertise show up across the web.
The businesses getting recommended by AI aren't necessarily the ones with the best websites. They're the ones with the strongest presence across multiple platforms.
This used to be called brand building. Now it's a ranking signal.
What this means practically:
If you're only focused on your website and GBP, you're optimizing for half the picture. The other half is what the rest of the internet says about you.
Here's where to start building that presence:
YouTube: Even short videos answering common customer questions build authority fast. "How to know if your water heater needs replacing" or "What to expect from a junk removal appointment" are exactly the kind of content AI tools pull from when making recommendations.
Reddi: Participate in local subreddits and home improvement communities. Answer questions honestly, no selling. Just be genuinely helpful. AI tools heavily index Reddit.
Google Posts: Weekly posts on your GBP keep your profile active and give AI tools fresh content to pull from about your business.
Directories and citations: Every consistent mention of your business name, address, and phone number across the web is a data point AI tools use to verify you're a real, established business.
The big picture: SEO used to be about ranking on Google. Now it's about being visible everywhere your potential customers and AI tools are looking. The businesses that understand this early will have a significant advantage over the next 12 to 24 months.
Where is your business showing up outside of Google right now? Drop it below. 👇
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Google is no longer the only place that decides if your business gets recommended.
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