9d • 💬 General Discussion
Before you spend a dollar on marketing, do this to your website.
Most business owners have no idea what's actually wrong with their website. They know it's not generating calls but they don't know why. And getting an agency to tell them usually costs money they haven't budgeted for.
Here's how to do it yourself for free.
Step 1: Open Claude and set the context
Start with this prompt:
"You are a local SEO expert who specializes in auditing websites for small local service businesses. I'm going to share information about my website and I need you to tell me exactly what's hurting my rankings and what to fix first. Ask me any questions you need before you start."
Let Claude ask its clarifying questions. Answer them honestly. The more context you give, the better the audit.
Step 2: Give Claude your homepage content
Copy the text from your homepage and paste it in. Then ask:
"Based on this homepage content, what is my H1 heading doing for my SEO? Is it optimized for my primary service and city? What should it say instead?"
This alone will surface one of the most common and most damaging SEO mistakes on local business websites.
Step 3: Check your page titles
Open your website in Chrome. Right click anywhere on the page and select "View Page Source." Press Ctrl+F and search for "title". Copy the title tags you find and paste them into Claude with this prompt:
"Here are the page titles from my website. Are they optimized for local SEO? Which ones need to be rewritten and what should they say?"
Step 4: List your pages and services
Tell Claude every service you offer and every city you serve. Then ask:
"Based on these services and locations, what pages should my website have that it currently doesn't? What am I missing that's costing me organic traffic?"
The answer will almost always reveal gaps you didn't know existed.
Step 5: Ask for a priority list
Finish with this:
"Based on everything we've covered, give me a prioritized list of the top 5 things to fix on my website. Start with what will have the biggest impact on my local search rankings."
You'll walk away with a clear action plan in under 20 minutes. No agency, no technical knowledge, no cost.
Try it this week and drop your biggest finding in the comments. What did Claude tell you to fix first?
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Before you spend a dollar on marketing, do this to your website.
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