Your Story is a Sales Tool—Use It Monthly

Let me say this loud for the solopreneurs in the back (cause we've been talking about it all week in Skool and email and Office hours):

✨ Your story is not optional content. It’s the core of your brand.

So many business owners are sitting on the most powerful sales tool they have—and not using it because they think:

→ “I already told that story once.”

→ “It’s not professional enough.”

→ “People don’t care about my background.”

But here’s the truth: People buy from people they connect with.

They don’t want more tips. They want to know:

→ Who are you?

→ Why do you care about helping them?

→ What lived experience qualifies you to guide them?

And the way you show them that… is through story.

🧩 Here’s the storytelling structure I teach my clients:

Introduction – Who are you? What do you believe in?

Rising Action – What challenge or turning point brought you here?

Climax – What was the breakthrough or big shift?

Falling Action – What changed in your life or business?

Resolution – What do you help others achieve now?

You can reuse this structure again and again—just from different angles:

→ Your personal transformation

→ A client breakthrough

→ A failed launch that taught you something vital

→ Why you started this business in the first place

🔄 And yes… you should repeat it.

People need to see your story multiple times, in multiple formats, to get it.

→ Post it in a video.

→ Break it into a 5-day email series.

→ Turn it into a carousel or voiceover reel.

🧠 Repetition builds trust. Your story is not “old”—it’s your brand foundation.

🛠 Pro Tip:

Start a “Content Vault.” Save 2–3 versions of your story. Use them monthly as your go-to content for visibility and connection. Update them as you evolve.

🧘🏾‍♀️ And remember: Your story doesn’t need to be polished—it just needs to be true.

Authenticity is what builds loyalty. Vulnerability is what creates resonance. That’s how people say, “Wow… I feel like she gets me.”

💬 Let’s workshop together:

When was the last time you told your story publicly? What version of it are you ready to share again?

Drop a snippet in the comments—I’ll help you refine it if you want. Let’s go deeper.

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