Did You See My Dirty Laundry? 👀😂
If you checked your email today, you already know—I literally kept paying for a laundry service even after I suspected they weren’t actually washing my clothes. 🫣Why?
Because they nailed **Memory & Ease**, one of the most powerful loyalty triggers.
Loyalty isn’t just about a great product—it’s about making things EASY.
Customers stay because:
✅ The process is familiar & predictable.
✅ Payments & scheduling are seamless.
✅ They don’t have to think—they just trust.
That’s why people stay loyal to brands even when they shouldn’t—and why YOUR business needs to focus on **consistency, ease, and experience** to keep customers coming back.
💡 **Want the full breakdown of the Science of Loyalty?**
I’m giving away a **FREE 60-page Mailchimp report** on the four forces of loyalty—so you can see how to apply this to YOUR business.
**Grab your copy here → [Download Now]**
Also… did you know I’m a **Mailchimp Certified Expert**? If you need help turning your email & SMS marketing into a **loyalty-driving machine**, I’m here to help. **Drop a comment or DM me!**
Who else has stayed loyal to a service way longer than they should have? Tell me in the comments!
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Nicole Perpillant
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Did You See My Dirty Laundry? 👀😂
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