I watched the same pattern repeat for over a decade.
Founders working hard. Making real moves. But bleeding from the same 10 wounds — quietly, steadily, expensively.
Nobody talks about these directly. So I wrote them down.
Each mistake has four parts:
— The symptom (how to recognise it in yourself)
— The diagnosis (what is actually underneath)
— The cost (what you are paying right now)
— The fix (something you can do this week, not someday)
The full course is now live in the Classroom.
Free. No opt-in. No catch.
10 mistakes across 10 pages — work through one at a time.
Pick the 3 that sound most familiar.
Pick the 1 that hurts the most.
That is your project for the next 30 days.
→ Go to Classroom → 10 Mistakes Founders Make