Aloha Healers, we made you something super fresh! Mika and I have been running special Seasonal Offers most months for a while because it really helps keep existing clients coming back. It also gives them something shareable, which increases referrals!
Every time we run a special, we get a smattering of bookings from it. Some regulars add on an extra visit as a treat. Often a regular forwards a special to someone new, who becomes a client. And I almost always have a few "lost regulars" resurface and get back on rotation.
I just launched this special so I don't have specific data for it yet. I'll share when that comes in. But I can tell you this: the last special I ran was super simple and easy, and it's directly responsible for about $900 of income boost.
Back in my early days I was afraid to reach out to clients too often, and I felt it was too big a risk to plan a special that, maybe, no one would care about. And I thought they were silly, lol.
But I've learned the power of Seasonal Offers is mostly in keeping communication open between you and clients, giving you a reason to reach out, keep educating, and keep sharing how many different ways you can help them.
It's actually really increased my confidence (in addition to my income) since I started running seasonal specials about a year ago. I had all the other pieces in place, social media, google page, great printables and excellent reviews.... but the Season Offerings really unlock a new level of stability and structure.
So please give it a try, and report back on how it goes! The more data we have, the better we can make resources tailored to be helpful for you.
Stay in Touch!
<3 Adele