5d • 🛠️ Build with Gurus
🛠️ How Product Placement Works on ChatGPT
1. No Traditional Ads (But Recommendations Exist)
OpenAI has said it does not run ads inside ChatGPT in the traditional sense (like banners or sponsored results). Instead, the focus is on trusted recommendations. If a user asks for “the best project management tool” or “where to design logos,” ChatGPT may recommend tools based on curated knowledge, partnerships, or integrations.
2. Two Key Channels for Businesses
A. GPT Store (Custom GPTs)
- Businesses can build their own Custom GPT (like an app inside ChatGPT).
- These GPTs appear in the GPT Store, searchable by millions of users.
- Example: A fitness coach builds a “Nutrition Coach GPT” that recommends their paid programs.
- Businesses can link services/products directly inside their GPT.
B. API & Partner Integrations
- Companies can apply to be integrated natively into ChatGPT (e.g., Expedia, Instacart, Canva, Zapier already are).
- These integrations let ChatGPT directly use your service when users ask for relevant tasks.
- Example: If someone asks “Book me a flight,” ChatGPT can query Expedia’s API.
3. Becoming a Referred Business
To have ChatGPT recommend your product in answers (like product placement), businesses typically:
- Build a Custom GPT → Publish it in the GPT Store.
- Apply for Integration Partnerships → Work with OpenAI’s partnerships team to connect your API/service.
- Ensure High-Trust Use Cases → OpenAI prioritizes products that are safe, reliable, and widely useful.
- Leverage Brand Mentions → Even without partnerships, ChatGPT may mention your business if it’s notable in your category.
4. Opportunities & Challenges
✅ Opportunities
- Direct exposure to millions of ChatGPT users.
- Positioning your tool as “AI-ready.”
- Early adoption in the GPT Store ecosystem.
⚠️ Challenges
- High competition in crowded categories.
- OpenAI currently curates integrations (not open for everyone yet).
- Maintaining trust/safety compliance is essential.
🎯 Practical Action Plan for a Business
- Decide the Angle: Do you want placement via a Custom GPT (DIY) or full API integration (partnership)?
- Build a GPT: Create a GPT tailored to your business (e.g., “AI Business Coach GPT” powered by your methods).
- Apply for GPT Store Presence: Ensure your GPT is discoverable in the GPT Store under the right category.
- Reach Out for Partnerships: If your service has API capabilities, apply via OpenAI’s Partnerships program.
- Optimize Discoverability: Use keywords, categories, and cross-promotion to get traction.
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🛠️ How Product Placement Works on ChatGPT
