Shopify quick take:
Pros
Easy to set up and use
All-in-one hosting, security, and checkout
Huge app ecosystem for extra features
Beautiful, responsive themes; good customization
Scales from small to large catalogs
Strong multi-channel support (social, marketplaces, POS)
Solid support and learning resources
Built-in analytics and marketing tools
Cons
Ongoing costs (subscription + apps + possible transaction fees)
App fatigue potential; can get pricey
Deep customizations may need a developer
Not ideal for ultra-simple landing pages
Best for: fast to-market stores, growing brands, multi-channel selling, and those who want robust support and ecosystem.