Million Dollar Phone Script · Grow Your Events Business

Josh Pather

Aug 25 • General discussion

Million Dollar Phone Script

Photo Booth Lead Call Script

PRE-CALL PREPARATION

Before calling any lead, ensure you have:

• Lead's contact information and event details from your CRM

• Your pricing structure for different event types and locations

• Calendar availability ready

• Loom.com account set up for video responses

THE CALL SCRIPT

Opening & Greeting

"Hi [Name], this is [Your Name] from [Your Photo Booth Company]. Thank you so much for reaching out about photo booth rental for your [event type] on [date]. I saw your inquiry come in and wanted to personally connect with you right away."

Event-Specific Congratulations

Choose the appropriate response based on their event type:

• Wedding: "Congratulations on your upcoming wedding! This is such an exciting time."

• Birthday Party: "Happy birthday to [name if provided]! I hope they have an amazing celebration."

• Corporate Event: "That sounds like a fantastic event for your team/company."

• Graduation: "Congratulations on this incredible achievement!"

• Anniversary: "What a wonderful milestone to celebrate!"

• General Events: "This sounds like it's going to be a great celebration!"

Information Gathering Questions

1. Guest Count "To help me recommend the perfect package for you, about how many guests are you expecting at your event?"

Listen for their response and make note - this affects booth size recommendations and pricing

2. Event Location "And where will your event be taking place? Is it at a specific venue, or do you have the address?"

This is CRITICAL for pricing strategy:

• High-end venues (hotels, country clubs, upscale restaurants): Premium pricing

• Standard venues (community centers, parks, homes): Standard pricing

• Budget-conscious areas: Competitive pricing

• Difficult locations (limited parking, access issues): Add travel/setup fees

3. Event Duration & Timing "What time does your event start, and how long are you thinking you'd like the photo booth?"

Transition to Solutions

"Perfect! Based on what you've shared - [summarize: event type, guest count, location] - I have some great options that would be perfect for your [event type]. I'd love to walk you through our packages and see what might work best for you."

Package Presentation

"We have three main packages designed for events like yours:

[Present your packages here - adjust pricing based on location assessment]

Which of these sounds like it might be the best fit for what you have in mind?"

Closing & Next Steps

"I'd love to secure your date and get everything set up for you. I can send you a detailed proposal and booking link right after our call. Also, I'm going to send you a quick personalized video that shows exactly what your photo booth experience will look like - it'll give you a much better feel for what we do."

Call Conclusion

"Thank you again for considering us for your [event type]. I'm excited to be part of your celebration! You should receive my follow-up email and video within the next few minutes. Do you have any other questions I can answer right now?"

IMMEDIATE FOLLOW-UP ACTIONS (WITHIN 5 MINUTES)

1. Send Customized Email

Subject: "Your Photo Booth Quote for [Event Type] on [Date]"

Body: "Hi [Name],

It was great talking with you about your upcoming [event type]! As promised, here's your customized quote based on our conversation:

Event Details:

• Date: [Date]

• Location: [Venue/Location]

• Expected guests: [Number]

• Duration: [Hours]

Recommended Package: [Package Name - $XXX] [Include package details]

I'm also sending you a personalized video that shows exactly what your photo booth experience will look like!

Ready to book? [Link to booking system]

Best regards, [Your Name]"

2. Send Text Message

"Hi [Name]! This is [Your Name] from [Company]. Thanks for the great conversation about your [event type]! Just sent you the quote and a fun video showing what your photo booth will look like. Let me know if you have any questions! 📸"

3. Create & Send Loom Video

Record a 1-2 minute personalized video including:

• "Hi [Name], thanks for talking with me about your [event type]!"

• Show your actual photo booth setup

• Mention specific details from your call (guest count, venue, etc.)

• Walk through the recommended package

• Show sample photos from similar events

• End with: "I can't wait to be part of your celebration!"

PRICING STRATEGY BASED ON LOCATION

Premium Pricing Locations (+20-40% markup)

• 5-star hotels and resorts

• Country clubs and private clubs

• Upscale restaurants and venues

• Rooftop venues in affluent areas

• Historic mansions and estates

• Corporate headquarters of major companies

Standard Pricing Locations

• Community centers

• Parks and recreation facilities

• Standard restaurants and banquet halls

• Churches and religious centers

• School facilities

• Home parties in middle-class neighborhoods

Competitive Pricing Locations (-10-20% discount)

• Budget venues

• Areas with lower median income

• Venues in less desirable locations

• Venues with difficult access or parking

• Last-minute bookings for open dates

COMMON OBJECTIONS & RESPONSES

"I need to think about it"

"I completely understand - this is an important decision for your [event type]. What specific questions can I answer to help you feel confident about moving forward?"

"I'm getting quotes from other companies"

"That's smart! When you're comparing, make sure to ask about [unique value proposition]. I'm confident you'll find we offer the best value for your celebration."

"The price seems high"

"I understand budget is important. Let me show you exactly what's included in that investment and see if we can find a package that works better for your budget."

FOLLOW-UP TIMELINE

• Immediate: Call, email, text, and video (within 5 minutes)

• 4 hours later: Follow-up text if no response

• 24 hours later: Follow-up email with additional photos/testimonials

• 48 hours later: Final call attempt

• 3 days later: Add to nurture sequence in marketing automation

SUCCESS TIPS

1. Be genuinely enthusiastic about their event

2. Listen carefully to their responses - they'll give you clues about budget and priorities

3. Adjust pricing immediately based on location assessment

4. Always follow up within 5 minutes - speed matters enormously

5. Use the Loom video - it's your secret weapon for standing out