Not because their audience isn’t qualified.
But because they’re filtering buyers by cash — not capacity. 💳📈
There’s a difference.
Cash is what someone has today. 💵
Capacity is what they’re financially able to access. 🚀
Some of your strongest prospects:
• Have strong credit profiles ✅
• Have capital access 💳
• Have funding capacity 📊
• Just don’t see it clearly yet 👓
When buyers get visibility into what’s possible, the conversation changes.
It stops being:
“Can I afford this?” ❓
And becomes:
“How fast do I want to move?” ⚡
That shift alone changes close rates. 📈
If you run high-ticket programs and deals stall because prospects “don’t have the cash” —
Comment CAPACITY or send a DM 💬