Jan 13 • General discussion
Basic ass knowledge. Field Guide Lesson 5
What You Need to Know
Trust your “basic ass knowledge.”
How to Do It
I didn’t know what the brand was going to be that first day in my kitchen. But there were things I did know. I knew that bottled salad dressing:
• Tasted like shit
• Wasn’t cool
Don’t overthink a customer’s reaction to the product. Too many people overthink a category or “white space” and don’t realize the everyday American consumer doesn’t know what you are talking about and doesn’t care. The consumer wants something that makes them happy and makes their lives easier. It’s as simple as that. Bringing my “basic ass knowledge” to the table gave me the courage to disagree with the “experts” and prove my idea right.
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Basic ass knowledge. Field Guide Lesson 5
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