How much would you pay for a lead in your business?

It's a question I ask teachers a lot. The most common question I get about running a teaching business is: how do I get students?

Organic content marketing can be a great way, but paying for leads can also make it faster. But there's the cost factor.

I'm working on a little project that will help teachers capture leads FAST and be able to set up on a rainy weekend afternoon. But I have a few gaps. One is about comfort in cost per lead.

I'd love to hear from you - honestly - how much you are willing to pay for a lead for your business not knowing if they'd sign up for:

1 class

1 year of classes, or

no classes at all.

What feels right?

I made a quick poll, but feel free to add other options if nothing suits.

I'm excited to share more about the mini project soon, but think "set up your business in a weekend and generate leads right away" - still have some kinks to work out.

Excited to hear your thoughts.

I'd never pay

$20-$50

$50-$100

$100+

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