Google Ads Lab is a community built for agency owners, operators, and marketers who rely on Google Ads for real leads, clients, and revenue—not just clicks.
Led by Sam who has spent 15+ years deep in Google Ads, including time at Google, and has:
✔️ Managed $1B+ in ad spend over his career
✔️ Earned $10M+ as a top 1% freelancer
✔️ Helped 800+ businesses and agencies scale profitably
This Lab exists because most people don’t need more tactics — they need to understand what actually works inside a real account.
Inside the Lab, Sam breaks down how winning accounts are structured, what causes wasted spend and bad leads, how to diagnose issues quickly, and how to scale without breaking performance.
As a member, you’ll get:
🧑🏫 live breakdowns + walkthroughs
📅 weekly group sessions + deep dives
📋 frameworks, checklists + audits
💬 Q&A answers shared for everyone
🚫 No hype. No recycled advice
✅ Real Google Ads insight from someone who still does the work
👉 Join Google Ads Lab today!