First Dr & Some Black Friday Magic - 22 New Members & $17k Profit

I finally finished my first-ever DR with my first-ever client. I just wanted to share the results and get some feedback. I ran the DR around the second week of November for a free trial and a testimonial after months of cold outreach.

Here's the breakdown:

List size: 568

Opt-in: 92

Appointment booked: 69

Show: 48

Show rate: 69.5%

Niche: fitness

Conversion: 1 sale 🤣

My client was thrilled to have her classes packed, and it was so busy a lot of people opted in for the 10-day free trial and even brought their family/friends (I couldn't track this, so I imagine the show rate is higher).

But, I was a little disappointed we couldn't close more people. So I had an idea to run an email and text campaign for the DR list during black Friday weekend.

We ran the campaign and closed 22 new memberships worth $17,161 for the client 🤩 Needless to say, she was thrilled, and I was relieved. It turned the campaign around.

Learning points:

-Although it's not entirely our responsibility to close the deals. What advice would you give to clients who don't have a sales structure and a closing script? Is there one we can provide? I think this will help tremendously.

#Post Results (Mandatory)

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