I used to think a dashboard was just about making data look pretty. After finishing the Analytics & Visualisation modules for the YAP simulation, I realised a dashboard is actually an argument.
I have designed a 4-quadrant dashboard to answer "What, Where, and Why."
- Top Left (Growth): Line Chart – Shows the sharp decline in signups in late January.
- Top Right (Behaviour): Donut Chart – Proved "Shopping" (52%) is the dominant category, positioning YAP as a "Lifestyle Card" rather than a utility bill payer.
- Bottom Left (Ops): Bar Chart – Highlighted that UAE (53%) converts users significantly better than KSA & Egypt (<49%), identifying a regional technical issue.
- Bottom Right (Volatility): Area Chart – Showed daily volume spikes, indicating inconsistent user habits.
Disclaimer: This is not the actual data.