This module focused on understanding YAP's product ecosystem and user journeys.
Understanding the YAP's core offerings, like digital accounts and remittance, showed me how fintech has eliminated friction from everyday banking. Mapping a user journey highlights what can cause friction in onboarding, reinforcing the idea of how UX has a competitive advantage in fintech and broadly determines the success of the company.
Users don't just compare a fintech application to others in fintech, but rather all the digital experiences they've ever had. Learning to analyze user journeys has helped me develop the ability to identify friction points.
If you're looking into fintech as a person in tech, it's very important for you to thoroughly understand who the user is and what slows them down, regardless of your specific role.