Most people think of GoHighLevel as a tool for lead gen, funnels, and automation — which it is. But one of the most underused features I see (even from agencies and businesses who’ve been using it for years) is re-engagement campaigns.
Here’s why it matters:
Most local businesses spend all their energy chasing new leads, when their biggest profit booster is sitting quietly in their CRM — past customers who already trust them.
With GHL, you can set up a simple but powerful reactivation system:
- Tag customers who haven’t booked or purchased in 6+ months.
- Drop them into an SMS + email sequence offering a seasonal promo, check-up, or special “welcome back” deal.
- Add a reminder to your pipeline so the business owner can follow up personally if they don’t respond.
I’ve seen campaigns like this bring in 5-10% extra revenue each month with zero ad spend — just by leveraging the contacts you already have.
If you’re using GoHighLevel and haven’t set this up yet, you’re leaving money on the table.