Jul 26 • General discussion
Confused Leads Don’t Buy
If people don’t understand your offer in 5 seconds, they’ll scroll, bounce, or ghost.
Here’s how to tell if your offer is unclear:
- Too many options
- Fancy words, no clear benefit
- No urgency, no promise
- You're describing the features, not the outcome
Clear offers sound like:
“We help roofing companies book 10+ jobs a month using pre-qualified leads or we work for free.”
No confusion. No fluff. Just impact.
The sharper the offer, the better the conversions.
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Confused Leads Don’t Buy
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