9d • General discussion
When testing tools quietly replaces deciding
I want to put words to something I’ve noticed many times, both in my own work and when talking to other solopreneurs.
“I’m just testing one more tool.”
On the surface, that sounds responsible. Thoughtful, even. Testing before committing feels like avoiding waste and bad decisions.
But over time, I’ve noticed that testing can also become a place where decisions wait. Not because someone is lazy or afraid, but because testing feels safer than choosing. As long as you’re testing, nothing has to be final yet.
The interesting part is that testing still costs something. Every tool you try asks you to understand how it works, how it wants to be used, and whether it might be useful later. Even if you never adopt it, the mental work has already happened.
What I’m curious about is this: Have you noticed a difference between testing that actually helped you decide and testing that mostly kept the decision open?
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When testing tools quietly replaces deciding
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