Heels Campaign
I create AI imagery the way I would direct a real editorial—
through mood, restraint, and intention.
This series explores nighttime as a space where fashion becomes quieter, more personal, and more honest.
No spectacle. No excess. Just form, posture, texture, and tension.
For me, AI is not about automation.
It’s about slowing down the image-making process enough to ask why each frame exists.
AI is the tool.
Authorship is the work.
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Mohammed Yaaqub
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Heels Campaign
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