5d • General discussion
Cold Showers
Taking a cold shower because you didn't pay your gas bill will wake you up real quick.
As a solopreneur early on, it all came down to me taking the bull by the horns and doing what it takes to generate sales.
I'd try to avoid the hard work of cold calling by doing some kind of marketing to bring in interested people. Postcards. Ads. Anything to avoid the grind.
But when you're standing in that freezing water, you bite the bullet and do the unpleasant thing - making calls, going door to door, business to business.
That worked. But it was completely unleveraged. Every sale required me showing up, grinding it out. I was the bottleneck.
Here's what I almost forgot: over a dozen years ago I posted a YouTube video demonstrating how I installed a phone system. Someone in Oklahoma saw it and bought from me.
I didn't call them. I didn't knock on their door. Content created the sale while I was doing something else.
I have to remind myself: it works. I've seen it work. I just didn't keep doing it consistently.
Now I need to create content with purpose. Something I'm actually selling.
Right now that's @DougBoughton 's Content That Converts Workshop. Small affiliate deal, but it gets me going. Gives me something specific to promote while I practice this skill.
Content creates leveraged leads. Cold calling works until you stop. Content keeps working.
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Cold Showers
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