Check out this video by Gary Vaynerchuk.
Itās so relevant to what weāre doing here.
Your grandparents didnāt have access to this.
They didnāt have a phone in their pocket that could reach thousands⦠or millions⦠of people with one idea, one story, one video, or one message.
We do.
Thatās why I think people underestimate how powerful content creation really is.
One video can literally change your life.
You donāt know which one itāll be.
The one you almost didnāt post.
The one you thought was too simple.
The one recorded in your car.
The one made during a 10-minute gap in your day.
Thatās why consistency matters so much.
Keep putting videos out.
Keep learning.
Keep improving your communication.
Keep studying attention.
I also recommend checking out Day Trading Attention if you havenāt already. Thereās a lot in there about where attention is going and why organic social media is such a massive opportunity right now.
My recommendation:
Start with short-form video because itās one of the fastest ways to practice communication, storytelling, hooks, and attention.
Then expand.
Explore other models.
Long-form.
Lives.
Communities.
Email lists.
Offers.
Products.
Brands.
But donāt sit on the sidelines waiting to feel ready.
Your next video could be the one that changes everything.