Mar 26 (edited) • 💡Pro tips
You’re probably making your offer look worse than it is
I caught myself doing this the other day.
I was describing one of my programs and said, “It only takes about 4 hours per week to get through.”
Sounds reasonable, right?
But then I realized...
I just said “4 hours of work.”
What if I’d said:
“It’s a focused, step-by-step system you can finish in one focused hour a day. And, it actually saves you 10+ hours a week of spinning your wheels.”
Same offer. Different perception.
That’s The Framing Effect.
It’s what makes “1% fat” sound gross… but “99% fat free” sound healthy.
It’s what turns a “coaching call” into a “personal roadmap session.”
It’s what makes someone feel like they’re buying speed instead of just paying for info.
Alex Hormozi breaks this down hard in the Naming and Value Equation chapters of $100M Offers.
Your offer might already be amazing, but are you describing it in a way that triggers doubt or desire?
This is how I look at my offers before I even talk about them:
- Look at how I describe myproduct or service
- Find any phrases that highlight the cost, time, effort, or risk
- Flip them into value, speed, ease, or certainty
Real talk: 9 out of 10 offers don’t need to be better, they just need to sound better.
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You’re probably making your offer look worse than it is
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