About 10 years ago, when I set out to hone in on communication skills, one of the things I found from my research on the internet was:
Become a great copywriter.
The first thought that came to my mind was…
Why would I learn to copy other people’s words one by one, like a human Xerox machine? 🤦♂️😂
Later I learned copywriting isn’t about copying.
it’s about connecting.
But that first picture still cracks me up.
👉 What about you,
...have you ever had your own “Xerox machine moment”?
Something you thought was one way… but turned out totally different?