26d • Exclusive Resources
Are You Optimizing the Wrong 1%?
Most CEOs obsess over getting positive replies from outbound, but that’s just touchpoint 1 of 33. B2B sales don’t close at “Yes”—they close after consistent, structured follow-up. And most teams give up before touchpoint 10.
Worse:
- <3% of your market is even problem-aware
- <1% are ready to buy
- And if you’re under $10M ARR, most don’t even know you exist
So why are you optimizing your GTM around the 1% instead of systemizing for the 99%?
Here’s what top-performing CEOs are doing differently 👇
1. Think “Allbound,” not just outbound:
Automate beyond the first reply. Connect cold outreach to CRM, website, social, and nurture workflows—so every click, view, and reply leads somewhere meaningful.
2. Build for the 99%
Your pipeline isn't just for in-market leads. Create systems that warm up the rest: lead magnets, retargeting, educational content, and dynamic follow-up.
3. Automation ≠ Autopilot:
Without structured handoffs and multi-touch nurture, your pipeline leaks. Automate follow-up based on engagement, and never let a warm lead go cold.
4. Engineer Trust at Scale:
AI can assist, but humans build trust. Personalize with dynamic proof, vertical-specific content, and video intros (without sounding like a bot).
Bottom line: If your GTM machine stops after a reply, you're leaving money on the table.
The real leverage is in touchpoints 2 through 33.
👉 Want to see how we structure this at Fractional Ops? I put together a simple workflow diagram that maps out a common GTM system we build for CEOs of B2B companies.
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Are You Optimizing the Wrong 1%?
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Grow your B2B services business past $10MM in revenue with multi-award-winning entrepreneur Corey Peck and the Ops Transformation System™.
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