Oct '25 • General discussion
What's stopping? you?
I interviewed 36 VP’s of Marketing from $10M+ SaaS companies that all have the same problem…
Their CEO’s just don’t show up enough on Linkedin!
The ones that figure it out?
Their CEO's LinkedIn shows up on 30% of their self-reported attribution. Wild, but how?
Here's the exact playbook:
Most B2B buyers spend 3-5 months researching before booking a demo. Your CEO isn't just a figurehead—they're a trust signal.
The 6-month strategy:
→ Month 1-2:
CEO posts 5x/week on ONE core problem your ICP faces
→ Month 3:
Launch "CEO's take" content series addressing objections from recent demos
→ Month 4:
Boost top-performing posts to lookalike audiences of your best customers
→ Month 5:
Add "How did you hear about us?" with "CEO's LinkedIn" as a dropdown option in demo forms
→ Month 6:
Cross-reference form data with LinkedIn engagement metrics
The difference?
Most companies treat the CEO's LinkedIn like a trophy case.
Well, the best marketing leaders are turning it into a demand gen engine.
At one company I advised, this exact approach drove CEO content from 2% attribution to 28% in 5 months.
The cost?
$800/month in boosted posts and about 45 minutes per week!
Your CEO is already doing thought leadership. You're just not measuring it.
What's stopping you from trying this?
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What's stopping? you?
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