🧠 HOW TO GET VIEWS (Even If You Have Zero Results) - from my Mentor JOSH!👇🏽

**7 Tips For Using “Information Gaps” In Your Content**

Let’s destroy a common myth:

You don’t need proof to get attention. You need curiosity.

If you’re new to content creation and don’t have a bunch of wins to share yet, this post is for you.

Here’s how to use the information gap method to get people watching, clicking, and following — even if you’re just getting started.

✅ 1. Use Curiosity, Not Credentials

Most people open with, “I’ve been doing this for 6 months...” But that doesn’t make people curious.

This does:

“Nobody talks about this, but it’s why most beginners never grow.”

You're not positioning as an expert — you're opening a loop your audience wants to close.

✅ 2. Document > Teach

If you're learning, don’t pretend to be the teacher. Be the student who shares.

Examples:

“I’m 7 days into a 30-day content challenge — here’s what I’ve learned so far.”

“I’m testing this Instagram strategy from someone with 500k followers. Will it work for a beginner?”

Let people follow your journey — that’s what builds trust.

✅ 3. Borrow Proof From Others

If you don’t have results yet, highlight someone else’s success — and break it down.

Examples:

“This guy went from 0 to 50K followers in 90 days. Here’s what I noticed in his content...”

“She made $20K from a 5-day challenge — this is the hook she used.”

You create belief by showing what’s possible.

✅ 4. Ask Open-Loop Questions

Questions create mental tension — the information gap in action.

Examples:

“What happens if I post daily for 90 days straight?”

“Does this side hustle actually work in 2025?”

“Can you grow without showing your face?”

You don’t need answers — you need curiosity.

✅ 5. Share What You’re Curious About

Instead of posting “tips,” just say what’s on your mind.

Examples:

“I’ve been wondering why some faceless accounts grow faster than personal brands…”

“Why does short-form content hit harder than long-form now?”

“How are people making $10K/month without showing up every day?”

This is how you become relatable — and real.

✅ 6. Confess Something Relatable

When you’re honest about your struggle, people lean in.

Examples:

“I’ve had 17 posts flop in a row. Still showing up.”

“I spent the last 3 months planning instead of posting — that changes now.”

“I was afraid to post without proof… then I realized: proof comes after action.”

The more real you are, the more attention you get.

✅ 7. Stack Hooks for More Engagement

Stretch the curiosity across multiple lines or slides.

Example Reel/Carousel:

“This 3-second trick got me 2x more views.”
“Most people don’t know this exists…”
“But it changes everything if you’re just starting out.”

That’s how you keep attention. And attention = growth.

⚡ STARTER TEMPLATE:

If you want to make your first few posts using this style, copy this format:

Hook: “Nobody talks about this, but…”

Story: “I’ve been struggling with ___ so I tried ___”

Curiosity Gap: “Here’s what happened after 7 days…”

CTA: “I’m sharing the journey — follow if you’re testing this too.”

Want to go deeper and actually start using content to build a profitable business?

Inside the Winning Edge, I show you how to turn attention into income—even if you’re starting from scratch.

You’ll get access to my full content strategy, monetization roadmap, and weekly support so you’re never stuck guessing.

Join us in the winning edge community today!

https://www.skool.com/getthewinningedge/about?ref=a864bc22a6ab4a6e8c9ae67a99fe91e9

PS... this week we will be testing the 7-figure content mentor bot logic! Try it all week long at NO COST simply by starting your free 7-day trial right now! BUT HURRY... testing starts tomorrow!! Don't miss out on being a first mover!

PSS... if you want my brand new "Viral Hook Vault: 20 Proven Information Gap Hooks" comment: GAP and I'll DM it to you.. FOR FREE.

‼️One more thing‼️

If you want EXTRA free value. Join my mentor Josh’s free commmunity here:

https://www.skool.com/onlineincomemasterclass/about?ref=a864bc22a6ab4a6e8c9ae67a99fe91e9

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