Lesson 1: How Deals Actually Work
Most people overcomplicate real estate.
Every deal follows the same basic path.
Buy + Improve = Profit
That’s it.
Step 1: Buy
You acquire the property at a price that leaves room for profit.
This can be:
  • Cash
  • Financing
  • Investor money
If the numbers don’t work at purchase, the deal is already broken.
Step 2: Improve (Rehab if needed)
You fix what’s broken and improve what increases value.
Focus on:
  • Rent increases
  • Resale value
Ignore anything that doesn’t directly impact one of those.
Step 3: Profit (Rent or Sell)
There are only two outcomes:
Rent
  • Monthly cash flow
  • Long-term appreciation
Sell (Flip)
  • One-time profit after improvements
Simple Example
Buy: $150,000
Rehab: $30,000
All-in: $180,000
Exit options:
  • Rent - $1,500/month
  • Sell - $220,000
The difference between your total cost and the value you create is your profit.
What Actually Matters
  • You don’t make money when you sell
  • You make money when you buy right
If the deal doesn’t work on paper before you close, it won’t work in real life.
Bottom Line
Every deal is the same:
Buy + Improve = Profit
Master this, and everything else builds on top of it.
Next Lesson
How to quickly tell if a deal is good or bad before you waste time on it. https://www.skool.com/firstdeallab/lesson-2-what-makes-a-deal-good-or-bad
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David Webb
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Lesson 1: How Deals Actually Work
First Real Estate Deal Lab
skool.com/firstdeallab
Get your first real estate deal done. Learn to analyze deals, avoid costly mistakes, and get started without your own capital, credit, or connections.
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