30d • General discussion
Storytelling: The Secret Weapon in Sales
We always say, “facts tell, but stories sell.” In this week’s training, Leo dug into why storytelling works so powerfully in our industry: it makes conversations relatable, builds trust, and helps clients feel the value of what we do.
Think about it, would you be more moved by hearing about a “critical illness payout” in numbers, or by hearing how a client used that payout to protect their family, or even buy a car that changed their daily life? Stories stick.
Now we’d love to hear from you:
- What’s a story you’ve told (or heard) that really resonated in a sales or client setting?
- How do you balance sharing facts vs. weaving in stories?
- Have you seen a time where a good story closed the gap when logic alone didn’t?
💬 Drop your thoughts and experiences below, we want this to be a space where we learn from each other’s wins (and even struggles).
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Storytelling: The Secret Weapon in Sales
