The cult of cool is bullshit.
I was listening to BBC6 earlier today and this track came on. My first thought? This isn’t cool.
The reason I’m writing this message is because I noticed that thought and I don't think it was useful.
Bruce Mau, the Canadian designer, once said: cool is conservatism dressed in black.
And he’s right: “cool” is often just a way of saying this doesn’t fit, that doesn’t fit.
Cool can be used as a weapon. To exclude and exclude… until only the chosen remain. Fucking boring, reductive, and based in fear. That's why I wanted to check myself - my cool and your cool do not need to be the same.
And if we’re digging deep, it’s the antithesis of the roots of this scene—which was built on love, acceptance, and belonging (thanks in no small part to MDMA’s ability to dissolve imagined cultural boundaries).
What’s much more powerful than cool by someone else’s standards isFiguring out what’s fucking cool to you.Figuring out what’s exciting to you.Figuring out what would make you and your friends lose their shit—not some imagined “cool kids.”
And I say this as someone who’s spent a large part of my adult life trying to fit in, or trying to appeal to the imaginary moving target that is “cool kids.”
What I’ve come to realise is this: the best, most interesting, most cool shit I make is when I’ve got a clear idea of the space I’m writing for—and the experience I had in that space, how it felt, smelt & sounded.
It’s not about fitting into someone else’s gang.It’s about recreating my personal experienceSo your cool and my cool can life together "As one family". That’s the gang we're gathering inside the Unreaosnable Artist Community.
Hope this makes sense and was useful to you.Tx.
PS – The community is currently closed, but if you’d like to join the waitlist, to be told when next we have a spot, just hit reply.