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29d (edited) • General discussion
How I Use TILT Psychology To Increase Sales!!💰
Ever wonder why some logos tilt?
Turns out it's not just for looks - it's literally playing mind games with your customers!
Let's TILT it:
👆 UPWARD TILT = ENERGY VIBES
- Makes people think "action & excitement"
- Perfect for fitness brands & energy drinks
- Research Shows Increases purchase intent by 44.5%!
- Think: Monster Energy, Prime, Nike
👇 DOWNWARD TILT = CHILL VIBES
- Signals relaxation & calm
- Great for spas & wellness brands
- Research Shows Boosts appeal by 17.7%
- Pro tip: CBD brands and Sleepy Teas, this is your secret weapon!
The scientific term is known as, “embodied cognition”
Basically, your brain 🧠 feels the motion and says, “If the text’s moving, hell, I’m moving too.”
🎯 Quick Tips:
• Match tilt to your brand's energy
• Keep it maximum ~45° (still readable)
• Only tilt text/logos, not images
• Another trick for making pleasing graphics about this if you take an italic font, and
Test it yourself on an Ad or SM post and share your results in the community.
📖 Research: The ups and downs of visual orientation: The effects of diagonal orientation on product judgment. Journal of Consumer Psychology
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How I Use TILT Psychology To Increase Sales!!💰
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