Got competition for a gig? (And you really want that job). How do you win? Here is what you might do: Cut costs to be "a better deal" for the client. Does it work? In the short term maybe, but here is the catch: You are likely to win more (and better) clients by CHARGING MORE than your competition. Sounds impossible? Well, you don't just win by having a strangely high price, you must have something IR-RESISTIBLE. What's that? Every human - apart from psychopaths - looks for it. Consciously or subconsciously. In Class 021 you will learn what I believe to be one of the most influential weapons when it comes to winning new leads.