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6d • 💡 Insights
Set your YouTube Channel up for Success as a Brand Account
Most people don’t realize this, but your YouTube channel can be taken away from you in seconds if it's built on the wrong account structure.
A lot of business owners start their YouTube channel using a personal Google account or a Google Workspace email.
It works at first.
Then one day you try to bring on help, switch emails, or reorganize your business and you discover you can’t transfer anything.
Worse, if the wrong person controls the login, they control the entire channel.
Here’s the part YouTube never explains clearly:
A business YouTube channel should always live inside a Brand Account.
Not your personal Google account.
Not your Workspace email.
A Brand Account.
When your channel is in a Brand Account, you can add owners, recover access, transfer control, and keep your content safe even if an email gets shut down.
The process is simple once you know how it works:
Create a Brand Account. Move your existing channel into it.
Add your new owner. Wait seven days and assign Primary Owner.
After that, you have a real business asset.
Transferable. Protected. Team-ready.
If you’re building on Skool, your YouTube channel becomes your discovery engine and visibility vehicle but it only works if you set it up in a way that keeps you in control.
🚀 ACTION STEPS
1. Audit your current YouTube channel(s)
Check whether they are:
- Google Account channels
- Brand Accounts
- Correct primary owner = YOU
2. Create a Brand Account if you skipped this originally
3. Add a second owner
Use:
- a backup Gmail
- a business partner
- a business-purpose secondary Gmail
This protects access long-term.
4. Verify your channel is transferable
If you ever:
- hire a team
- sell a brand
- reorganize
- rebrand
- change email domains
…you’ll need this structure.
5. Link your channel to your Skool community
YouTube = discovery
Skool = conversion
Brand Account = asset protection
If you want the workflow for YouTube and Skool boosting visibility and income for your business as one clean, scalable system, join the community here: Explore 🤓 WISE Skool Building for your free 1:1 Action Plan and I’ll break down the next steps with you.
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Set your YouTube Channel up for Success as a Brand Account
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