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2d • 😺 Skool
Churn Around with Skool News
Give it time!
Keep showing up and stop stressing out
Monitor you metrics without the mania
Reduce Churn by ASK-ing churned members why they cancel
... and listen without freaking out so you can start to notice patterns
Sometimes it's GOOD when people churn because they aren't a good fit
especially in month one
ASK you best members why they stay, what they love
Yep... have conversations with your people people 🤓
Sometimes it's just too expensive for people
If that's the case you can consider a lower barrier entry to unlock that growth potential
Grow with Evelyn and Skate IQ noticed tis and adapted with reduced rate tier as response to pattern
Skate IQ benefit "I will love you forever"
Overwhelm is my #1 response from folks
too many communities
Don't add more stuff, streamline
AI Jack kept more people by removing content
BELONGING people want to feel like they are a part of the community
it doesn't feel good to have that "I'm so far behind" feeling
Just because you are full time on skool in your group,
think about folks who have chaotic home or other focus pulls
Design for the extremes to find the juicy middle
EXAMPLE: Skoolers
You can only hit Skool News once a week
...or...
you can cruise threads all day every day
Chutes and ladders example
Avoid Snakes
Make Ladders easier to reach and ascend
#1 Churn buster =
Show up daily and CARE about your community
Nick Sarev didn't have fancy tactics, he was consistent showing up and serving the community
Weekly call and recording can be huge
spice up the text posts with a bit of flavor to deepen the relationship
Building culture with 1 on 1 relations online and in real life
be a human creating relationships
Right 10 to rock retention
COMMUNITY MANAGEMENT
Tend your garden
weed and nurture
Broken window theory
when community unkept it festers and breeds behavior
more graffiti, more garbage, more broken windows
New members, engagement, fresh content, fun stuff
Space for growth
...don't suffocate the garden
Are you hosting a lecture party?
Invite others to create and contribute for group dynamic
Inside jokes, characters, rituals.... and FUN
#1 = Visit your community as a member
like things and appreciate others
posting isn't the answer, participation is the key to community
PINNED posts help members in multiple ways
- feels good recognition and celebration for a member
- boosts visibility of the post
- highlights style of post to model
Read new posts and comments
connect with your members
"How's skool going?"
then if conversation merits hop on live
over time the chemistry becomes real
others are attracted to the feeling
it becomes magnetic
Dealing with Trouble Members (continued in pinned comment)
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Churn Around with Skool News
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