If there’s one habit that will quietly, but dramatically, increase your close rate as a freelancer, it’s this:
👉 Always send the proposal.
Not• “I’ll get to it later.”• “I’ll send it tomorrow.”• “Let me circle back when things slow down.”
Send it while the energy is high.
If you can, schedule discovery calls at a time when you know you’ll have space immediately afterward to write and send the proposal.
🚫 Don’t book calls right before:
- School pickup
- Dinner
- Another meeting
- Life chaos
Momentum matters more than perfection.
I can’t tell you how many times I’ve heard this exact sentence from a client:
“You were the only one who actually sent a proposal.”
Let that sink in.
Not the best résumé.Not the most experience.Not the fanciest credentials.
The only one who followed through.