6d • Interview Series
Why Your Financial Plan Should Start With Your Values
Most people start financial planning with numbers—budgets, debts, investments—but James and Amberlee Rich start with values. Because if your plan doesn’t reflect what truly matters to you, even “good” financial decisions can lead to a life that feels off balance.
In this 26-minute interview, financial coach James Rich of Rich Living Coaching shares a powerful story of a client who made a decision most would call crazy! Selling their home to live and work from an RV.For them, it wasn’t about escaping or chasing adventure. It was about living in alignment—trading excess house for freedom to travel and reconnect as a family.
✅ They help you clarify your deepest priorities before you ever talk numbers
✅ They guide you toward financial decisions that actually serve your lifestyle
✅ They genuinely care about helping families find peace and purpose in their money
You can learn more about their work at RichLivingCoaching.comand explore their Steward Labs course at StewardLab.com —use discount code STRATEGY for $10 off every month!
Have you ever made a financial decision that went against “common sense” but aligned with your values? How did it change your life?
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Why Your Financial Plan Should Start With Your Values
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