Real talk: the Instagram algorithm right now is rewarding 7 second reels with onscreen text and trending audio.
Do I think it’s low effort? Yes. Do we play the game anyway? Also yes.
I ran my own test and the proof is in the screenshot below. The short text reel is absolutely destroying my longer talking videos in reach.
If you haven’t dug into the social media section inside the classroom yet, go there now. I break down my exact strategy in both video and written form so you can start applying it today.