A lot of businesses think running ads is as simple as putting up a nice-looking video and waiting for leads to roll in. But hereās the truth: most ads fail because they lack one key ingredientāstrategy.
š Your ad isn't just a videoāitās a mini sales process. If itās not built to capture attention, build trust, and drive action, it wonāt convert.
3 common mistakes I see all the time:
ā Too much fluff ā Fancy edits donāt sell. A clear, compelling message does.
ā No emotional hook ā People buy with emotion and justify with logic. If your ad doesnāt make them feel something, theyāll scroll past.
ā Weak offer structure ā Even a great ad wonāt work if the next step isnāt clear and enticing.
š” The Fix: Craft your ads like a story. Start with a strong hook, keep it engaging, and lead viewers naturally to the next step.