Hey team. We aren't opening the live room today. I know it's been an intense week with the new ad templates and service strategies.
Sometimes, you don't need more noise; you need some quiet time to fix the foundation.
Since we aren't auditing profiles publicly today, Iโm giving you "The 3-Point Checklist". This is exactly what I look at first when analyzing a client's account. Use it this weekend to audit your own business in private.
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1. The Grandma Test (Clarity) Look at your Instagram/TikTok Bio. If you show your profile to your grandma for 5 seconds and take the phone away... could she tell you what you sell?
- Bad: "Empowering visionaries to elevate their quantum vibration."
- Good: "I help accountants get clients on LinkedIn."
- Task: If it's vague, kill it. Be literal.
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2. The Click Test (Friction) Click on your own profile link. Count how many clicks it takes to actually give you money.
- If it's more than 3 clicks, you are losing 50% of your sales.
- Task: Kill the "Link tree" with 20 options. Only keep what you want to sell TODAY
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3. The Ego Test (Content) Look at your last 9 posts. Are they for you (to look good) or for your customer (to solve their pain)?
- If your feed looks like an art gallery but has no clear offers, you have a hobby, not a business.
๐ก YOUR WEEKEND MISSION: You don't have to post anything here. Just take 20 minutes, be brutal with yourself, and fix those 3 points.
See you Monday to talk Traffic.